Orbit - Product Market Strategy

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Max Tatton-Brown

Product Market Strategy for founders & VC.
Exploring non-chat interfaces for LLMs.

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Services

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Product Strategy, customer research, interviews
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Market Positioning, go-to-market, content + media
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Fundraising narrative & materials

Success

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Beyond Work: AI Vision + Market Reality

Challenge

Breakthrough AI founding team & idea, earliest stages, needed to bridge the gap with market opportunity.

Execution

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Product Intelligence: Deep customer research into AI + work, representing market in product planning, leading product spec doc
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Market Positioning: Developing/editing narrative for investors/market. Market map, core pitch, descriptor, website, content editor

Outcome

Built foundational communication of problem space, market needs and pitch.

"As a founder, working with Max is like having a second mind — he helps pull your thoughts into concrete actions, strategy and writing. While our Build team is heads down executing, Max is exploring actual customer needs, potential risks, and uniting knowledge to achieve better outcomes. His immense curiosity keeps him on the edge of technology, and stimulates more across the team."

🧠

Malte Højmark-Bertelsen

Cofounder, Beyond Work

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Creandum: Differentiating around a new fund

Challenge

Incredibly successful Swedish investors, wanted to create distinction through its new fund and London office.

Execution

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Market Positioning: Crafted differentiating narrative: 1 in 5 unicorns, "before it's obvious"
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Go-to-Market: Editor for blog/announcements, media outreach, Fund launch

Outcome

40% more reach than previous fund announcements, biggest website traffic day ever. Spreading awareness across European ecosystem.

"Max helped us not only to continue our marketing efforts at a high level in very busy times, but also gave our marketing a fresh look with lots of great ideas and initiatives."

📣

Johan Brenner

General Partner, Creandum

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