Augur Tech PR helps you earn the attention you were made for

Augur is the
entrepreneurial
communications partner
for B2B Tech.

What we do

Augur believes: If you can articulate your true strength accurately, success will follow.

We combine meaning, material and reach with great systems to become more than the sum of their parts.

How we work

Our mission is to reconsider and re-engineer tech PR and Communications to provide a more agile and effective partner for founders who want to change the world.

We combine experience in startups, digital marketing and journalism to develop a demonstrably different approach to earning the attention you were made for.

“Even a great story will flounder without great implementation. Augur helped us refine our pitch for the UK, identify key audiences and kickstart the relationships that will serve us as we grow.

Their understanding of what’s important in B2B and Fintech is outstanding in their industry.”

Jeppe RindomCo-founder and CEO, Pleo

“Our first project with Augur was intended to be a one off around an important piece of news. However, the speed and effectiveness with which they advanced key relationships and delivered against our KPIs convinced us to add ongoing PR to the marketing mix.

We are now working together on a smart, integrated strategy that will support the next stage of GoCardless’s growth.”

Hiroki TakeuchiCEO and co-founder, GoCardless

Max has an unstoppable energy that you notice the moment you meet him and doesn’t think like the pack.

Christian LanngCEO and co-founder, Tradeshift

“The team’s work with and at SaaS businesses gave them a natural edge communicating Notion’s story and in particular our fund announcement. Our founders know they can call on Augur for solid advice, meaningful introductions and communications strategies built to help fast-scaling businesses.”

Stephen MillardChief Platform Officer, Notion.vc

“Augur’s work increased our exposure dramatically. From leading Silicon Valley VCs to our key vertical audience (agriculture), the relationships they established will have a direct impact on our next phase of growth.”

Giles BarkerCo-founder and COO, KisanHub

“The strategy that Augur came back with was clearly relevant to the challenges we face. But ultimately, it was the way of operating that helped them stand out from other agencies we spoke to.”

“They spend time in our office with our team, they focus on clear objectives and key results, solid measurement. It is a PR agency that speaks the same language as a leading tech company like ourselves.”

Shareen Racké-BodhaAVG Innovation Labs

The stories and themes we develop with Augur establish value far beyond the old media channels. They help us lead as innovators and better understand the priorities of our audience.

Kate HyslopHead of Marketing, BookingBug

Augur’s launch increased inbound leads, partnerships and opened doors. We now have a solid platform for our next stage of growth.

Nicolai WatzenigCEO and founder, Birdback

Startups, Scaleups and SaaS PR

Augur’s founder led Comms for a global tech startup & we advise at Level 39, Seedcamp, TechStars and more.

So we natively get things like CAC vs LTV, product/ market fit and lean methodology.

Augur is your Editor

We write for publishers like TechCrunch, Sifted, Quartz, and the Guardian, so we know a good story when we see one.

Augur is the Editor for your company story.

See how we run

17th January 2020/by Max Tatton-Brown

The entrepreneurial communications partner

It’s easy to become numb to the language companies use when…

16th January 2020/by Max Tatton-Brown

Work at Augur

17th December 2019/by Max Tatton-Brown

Communications: Optimising for the things that don’t change

2nd August 2019/by Max Tatton-Brown

Augur shares agency lessons from startup land

30th March 2017/by Max Tatton-Brown

Augur talks to Notion Capital about SaaS PR

Who is Augur?

Max Tatton-Brown, Chart. PR

Founder and MD

After years in the UK’s top technology PR agencies and leading comms for a global tech startup, Max founded Augur to provide a better kind of PR and communications strategy.

He writes about technology and culture for publications like Quartz, The Guardian and Wired and helps run industry groups including TechJPR and the PRCA Tech Group.

We offset our carbon footprint via Ecologi

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Augur is the entrepreneurial communications partner for B2B Tech.