Is your content marketing half full or half empty?
(Ask your reader.)
(Ask your reader.)
At Augur, we get it because we have written for places like the Guardian, Quartz and TechCrunch
and led this strategy from inside global tech startups.
Great content marketing relies on substance to satisfy strategy.
And at Augur, great content is always part of a wider, integrated picture.
We are now working together on a smart, integrated PR strategy that will support the next stage of GoCardless’s growth.”
The stories and themes we develop with Augur establish value far beyond the old media channels. They help us lead as innovators and better understand the priorities of our audience.
Max has an unstoppable energy that you notice the moment you meet him and doesn’t think like the pack.
The world doesn’t need more content — it needs better editors who establish a clear, powerful point of view. They bring priorities, standards. They understand when to say no — and why.
Calling it ‘content’ is like calling a crafted cup of coffee a beverage. It misses what the substance is all about.
Creativity should be a given — but creation is all too rare. The best companies establish new assets and practices to serve customers with increasing value. Campaigns, strategic systems, intellectual property, the sky’s the limit.
That’s Augur’s goal.
Too many agencies shuffle around PDFs and made up dashboards, wasting hours manually editing spreadsheets. Augur uses/ builds the right tools for the job – like Asana for project management and reporting, Twitter’s API to ID influencers, Google Analytics, Docs, Drive. Even just pivot tables to get value from data.
Not because they’re fancier. But because they’re faster. You need our attention on your results, not bureaucracy.
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