• Earn attention.

Is your content marketing half full or half empty?

(Ask your reader.)

We believe great content marketing starts with a great Editor.

At Augur, we get it because we have written for places like the Guardian, Quartz and TechCrunch
and led this strategy from inside global tech startups.

Great content marketing relies on substance to satisfy strategy.

And at Augur, great content is always part of a wider, integrated picture.

“Our first project with Augur was intended to be a one off around an important piece of news. However, the speed and effectiveness with which they advanced key relationships and delivered against our KPIs convinced us to add ongoing PR to the marketing mix.

We are now working together on a smart, integrated PR strategy that will support the next stage of GoCardless’s growth.”

Hiroki TakeuchiCo-founder and CEO, GoCardless

The stories and themes we develop with Augur establish value far beyond the old media channels. They help us lead as innovators and better understand the priorities of our audience.

Kate HyslopHead of Marketing, BookingBug

Max has an unstoppable energy that you notice the moment you meet him and doesn’t think like the pack.

Christian LanngCEO and co-founder, Tradeshift

Here are three things we believe, that you won’t hear elsewhere.

  • The Editor is King

    The world doesn’t need more content — it needs better editors who establish a clear, powerful point of view. They bring priorities, standards. They understand when to say no — and why.

    Calling it ‘content’ is like calling a crafted cup of coffee a beverage. It misses what the substance is all about.

  • Creation beats Creativity

    Creativity should be a given — but creation is all too rare. The best companies establish new assets and practices to serve customers with increasing value. Campaigns, strategic systems, intellectual property, the sky’s the limit.

    That’s Augur’s goal.

  • Designed and engineered

    Too many agencies shuffle around PDFs and made up dashboards, wasting hours manually editing spreadsheets. Augur uses/ builds the right tools for the job – like Asana for project management and reporting, Twitter’s API to ID influencers, Google Analytics, Docs, Drive. Even just pivot tables to get value from data.

    Not because they’re fancier. But because they’re faster. You need our attention on your results, not bureaucracy.

Notes + Quotes: Fintech Investor Forum 2017

Augur writes about the future of journalism on TechCrunch

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