For the guardian

You may know we have more strings to our bow than just agency life here at Augur. We write — in this case for the Guardian, making the front page of the tech section.

It’s our strong opinion that great material has value. But, from music to writing, somewhere along the chain this perception of value faltered.

In the Guardian, we looked at where this started, what this means and how humans might cope with the diminishing respect (let alone cash) that we pay creators.

I can pinpoint the moment it all went wrong. “It holds 1,000 songs – and it goes right in my pocket,” he said. That’s when the value of digital content was irrevocably changed for the masses. No longer was it good enough to shuffle around an envelope of your five favourite albums or half a dozen mini discs. It became all or nothing.