Birdback was a young fintech startup whose technology replaces vouchers and loyalty cards with card-linked offers.
It needed a PR launch that didn’t just make a big publicity splash but established relationships and establish credibility among industries like finance, performance marketing and technology.
Ultimately, its tech is now part of one of the biggest deal sites on earth.
Incoming leads included major retailers, affiliate networks and a noise of curious competitors.
We developed relationships and coverage with publications including the Financial Times, Retail Week, The Times, the guardian, Daily Mail, The Drum, TechCrunch, NextWeb, PerformanceIn, Loyalty 360.
We put Birdback on the map for its next steps and established its fintech founders to go on to further success.