- Increases specialisation on running strategy and delivery
- Launching two new services:
The point is: agencies say what they want but while their incentives don’t change, their actions won’t either.
This update refines Augur’s focus further around strategy and iteration in house, while introducing new ways to create value for the tech ecosystem alongside it. A great agency does not try and do all things for all people — and Augur is being designed very intentionally for a specific purpose.
Two example programmes in particular reflect how Augur differs from other PR agencies in its actions, not just words.
Revealing Augur Edits
In trial with retail tech clients in late 2016, Augur Edits invites freelancers from Retail Week, the FT and more to pitch their best ideas to Augur’s clients. Not PR fluff — but exactly the kind of ideas they are already pitching to traditional editors.
Clients get access to the best editorial, great journalists can place more ideas (with 24 hour payment terms) and Augur manages the back and forth, providing a brief to ensure it is perfectly in sync with the rest of the strategy.
Announcing Augur Unbound
Augur Unbound subverts the idea that PR agencies are a channel to media. Great news stories are easy to pitch — so we will take any good piece of news and pitch it to the most relevant influencers for free.
Clients hire Augur to build and optimise ongoing, channel-agnostic strategies, not to spam journalists. This is about sending a message about exactly what we believe is really valuable, while helping great companies get their message out.
If you agree with what we’re thinking, we’re inviting other agencies to join us in this mission. Contact us here to take part.
This is not the end. It’s the other thing. More to come, to be revealed.