(For the full story, find today’s news at The Holmes Report and PR Week)
“Who cares when agencies win clients?” I hear you say. And you’re quite right.
Yes, of course we’re all glad to hear that Augur, a communications agency for unsexy tech companies, is working with AVG’s Innovation Labs to share projects like their now infamous “privacy glasses”.
But it’s also about what we are trying to build. Every project matters to Augur as much as its clients. The standard we set will drive this agency’s future, and great work cultivates more great work.
So for every project we kicked off in 2015, we passed on many more. Some too early in their story, some not techie enough, some too consumer.
We are building an agency that helps a very specific kind of “unsexy tech” company reach the customers they were made for. Because actually, we think those businesses have stories with serious and satisfying substance.
Take Pusher, whose Data Delivery Network now serves over 100 BILLION realtime updates a month and has been able to fund its own growth since 2011. Or Notion Capital, a team of ex-entrepreneurs launching the biggest SaaS fund in Europe. Or BookingBug announcing 10x growth, as the biggest retailers in the world use it to bring life back to high street stores.
We don’t work with everyone. In fact, it should be clear that we think very carefully before we start working with anyone.
But we believe that this approach is what will develop a valuable specialism for our clients over the years to come. It’s more important to us to build something right on the foundations for the next decade than rush something to a ‘liquidation event’ as the doors close on an old operating model.
2015 also saw Sam Golden join the team as Augur’s first Strategist. Shipped from journalist training to London for a role with the BBC, he quickly moved on to a career at the UK’s leading PR agencies while building an award-winning music community on the side.
Meanwhile, I joined PR Week’s 30 to 30 list, managed the PRCA Technology group, hosted office hours at Level 39 and Barclays Fintech Accelerator and helped launch the #PRstack initiative.
We’re looking for the next person to join Augur and, if you’re reading this, maybe it’s you.
The best way I can describe the way we try to work is unstifled. If you think you could do a better job, could handle being more in control of your time and your destiny, then get in touch for a chat.
We’ll be glad to help however we can.