Recently inspired by an example from Ricochet, I put together some helpful tips for how companies can start telling their story pre-Series A.
Like almost everything in early startup days, you have to spend your energy on things that will create a greater than proportionate result. So don’t embark on a complex elaborate editorial strategy if nobody on the team enjoys writing (or is quick at it.)
Perhaps the previous career history of your team means you have access to a lot of people like your target customer? Consider a podcast interview series that takes advantage of those relationships. An iPhone with Anchor, a couple of lavalier mics and you’re away.