Augur’s #PRstack

You might expect that we spend every day thinking about Augur’s future and how to build something better than the old model of PR agencies. But it’s every bit as important to us to share what we learn and raise the standards across this industry. I’ve written a little about the importance of PR’s stakeholders to its evolution before.

Having helped launch #PRstack with Prezly and Stephen Waddington earlier this year, it was natural to contribute to the upcoming book and give away some of what we’ve learned so far.

In our chapter, we talk about how Asana gives us a real advantage working with clients that allows us to concentrate on the work that really matters. Check out our original intro below or download the full book for free.

Nobody really built the way we work in PR. And for a long time, it probably didn’t even matter. But we don’t live in that time.

Anyone creating a business today should be looking for every opportunity to build something more fit for purpose as a distinct advantage over the last generation.

At Augur, we believe that starts right at the top of the stack. Communication is the oil that removes friction from any successful project — but most tools in use in the agency world today just don’t suit modern workflows.

It’s for that reason that almost every single thing a client sees from a project with Augur runs through Asana.