• Earn attention.

The PR potential of retail tech goes beyond the shiny surface

Great retail tech helps companies grow.

Retail tech PR is about understanding tech’s ability to improve the experience.

If you build it, they will come.

At Augur, we get it because we write about it for national newspapers and because we’ve worked inside global tech startups.

Retail technology is making retail a more functional part of normal peoples’ lives. Yes, that often means helping them save both time and money.

But it also means offering better ways to spend it.

So, what makes Augur’s retail tech PR different?

Here are three things we believe, that you won’t hear elsewhere.

  • The Editor is King

    The world doesn’t need more content — it needs better editors who establish a clear, powerful point of view. They bring priorities, standards. They understand when to say no — and why.

    Calling it ‘content’ is like calling a crafted cup of coffee a beverage. It misses what the substance is all about.

  • Creation beats Creativity

    Creativity should be a given — but creation is all too rare. The best companies establish new assets and practices to serve customers with increasing value. Campaigns, strategic systems, intellectual property, the sky’s the limit.

    That’s Augur’s goal.

  • Designed and engineered

    Too many agencies shuffle around PDFs and made up dashboards, wasting hours manually editing spreadsheets. Augur uses/ builds the right tools for the job – like Asana for project management and reporting, Twitter’s API to ID influencers, Google Analytics, Docs, Drive. Even just pivot tables to get value from data.

    Not because they’re fancier. But because they’re faster. You need our attention on your results, not bureaucracy.

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