Entries by Max Tatton-Brown


B2B can worry less about its Cambridge Analytica moment

There are many reasons I chose to focus Augur on “unsexy” tech. But one of the key ones is that I believe the nature of PR and marketing is a really good fit for the B2B market. The incentives align better In consumer marketing, brands try and reach “most people”. They want big publicity splashes. […]

Augur Unbound at Web Summit

They say it’s bad form to turn up to an occasion empty handed. So for Web Summit, as well as supporting Lisbon superstars Unbabel, we wanted to bring a little extra with us. For the first time, we’ll be bringing our Augur Unbound programme to Web Summit. Free PR The idea of Augur Unbound is […]

Augur: Desert Island Podcasts

I feel like podcasts can be one of the most convenient ways to stay up to date on what smart people are talking about today. As a result, a lot of our thinking is informed by this channel, playing to our interest in areas like writing, strategy and modern workflow. It seemed about time we […]

There’s no need to define PR — we must do different things.

From Max’s recent piece for Influence, the official publication of the CIPR: “Augur exists to focus on strategic plans and implementation – above all else. Everything we do is designed, and redesigned toward that priority. For us, it’s a more important core competency than any specific hands on skill or specialism, and that means there are […]


Augur Unbound: Fintech PR for Pleo’s UK launch

With Augur Unbound, we pitch great stories, for companies that need it, at no cost.  The range of new, smart banks are great. Companies like Monzo are turning bank accounts into software. And, if you want to know you’re spending too much on sandwiches, that’s all well and good. But if you apply the same […]

Notes + Quotes: Fintech Investor Forum 2017

We recently attended the London Stock Exchange’s Fintech Investor Forum 2017, where Ahmed Badr from GoCardless was involved in a panel on Infrastructure. Sometimes it’s just nice to have a brief selection of notes, quotes and highlights. Read on to see what caught our attention. "For banks, innovation is launching a lab in their building. […]

How Augur Works: Pitching vs Planning

We get it. Everyone in our business wants to be Don Draper. Big pitch day. Stand up, leaf through the cards, standing ovation. But then reality strikes. You do the kick off meetings and start trying to implement things, only to find that the “big idea” in your strategy isn’t possible for another year (if […]


Augur updates operating system to suit tech scaleup needs

Increases specialisation on running strategy and delivery Launching two new services: Augur Edits: a commissioning editor for clients Augur Unbound: free pitching of great stories The point is: agencies say what they want but while their incentives don’t change, their actions won’t either. This update refines Augur’s focus further around strategy and iteration in house, while […]


How Augur Works

Of all disciplines, you should expect technology PR to change with the times. Here’s a 10 facts about how we work, and most importantly, the actions we take to deliver a demonstrably different service. 1. ENGINEERED MORE EFFICIENTLY Modern work can be a mess of information overload, sprawling spreadsheet plans and bureaucracy that slows action to a […]