Of all disciplines, you should expect technology PR to change with the times. Here’s a 10 facts about how we work, and most importantly, the actions we take to deliver a demonstrably different service. 1. ENGINEERED MORE EFFICIENTLY Modern work can be a mess of information overload, sprawling spreadsheet plans and bureaucracy that slows action to a […]
Joining BookingBug and card-linked offers platform Birdback Augur mentoring at Level 39, Barclays Techstars Fintech Accelerator, Notion Capital and more Money makes the world go round. But often too slowly, inconveniently and on the bank’s terms. Fintech promises to present a glass of icewater in this hellish landscape. What’s more, London’s history as a financial […]
I was very pleased to recently be asked to sit on a panel at the launch of the PRCA Digital Report. But it quickly became clear that many of the problems keeping big agencies awake at night are simply not things we have to worry about. I also couldn’t help but agree with a few familiar […]
One thing we think is really important at Augur is to be properly connected to the world of the companies we work with. So we often end up writing for places like Quartz, Wired, The Guardian about technology and culture trends that are changing behaviour. Most recently, the editors at TechCrunch published Max’s piece about how payment […]
One of the pleasures of what we do is being invited into accelerators like Level 39, Barclays Fintech and TravelTech to give time to the next generation of young startups. Every time we wrap up one of these sessions, it strikes me how the themes progress between the different conversations and how I think it […]
(For the full story, find today’s news at The Holmes Report and PR Week) “Who cares when agencies win clients?” I hear you say. And you’re quite right. Yes, of course we’re all glad to hear that Augur, a communications agency for unsexy tech companies, is working with AVG’s Innovation Labs to share projects like their now infamous […]
The process of releasing your story to relevant audiences will always be a part of building positive understanding around what you’re doing. But, in this respect, the press release is a verb frozen in noun’s clothing. It has become a clumsy part of antique furniture in the life of a modern PR professional. For this […]
We wrote a piece about technology and culture in Qz.com. Future technologies must be designed to free us from our screen addiction Looking back at technology over the years, it’s funny how quaint the older stuff seems: From simple telephones to basic games, innovation used to focus on functionality, task and purpose. Since then, tech […]
We work with plenty of companies who find (or invent) ways to do things faster and better – therefore, it’s quite natural that we do the same. Augur is an engineering operation as much as anything, constantly looking for better ways to work. That means we’re nearly email free via Asana + Slack, we hack […]
Having spent time in the thriving, frothing, exhilarating, exhausting, terrifying, illuminating world of tech startups myself at Tradeshift, I think Augur is lucky to have insight and a perspective that many agencies don’t. Because it’s a world full of people doing the next wave of interesting, important work, Augur proudly dedicates time to mentor programmes […]